Johnson&Johnson / OneTouch Ultra 2
CLIENT: Johnson & Johnson Medical – LifeScan- OTU2
INDUSTRY: Pharmaceutical
AUDIENCE: B2C
MEDIA: Advertising | 360°

Develop the launch campaign for the Latin American market of the new J&J One Touch Ultra 2 glucose meter as the evolution of the One Touch Ultra.

The idea that a good diabetes control benefits not only patients, but also their loved ones generated the campaign. It was a very emotional approach to the product. The communication was centered on the “Thank you for taking care of yourself” message.

  • Average % SOM LifeScan volume 3 months prior to launch (June- July- August): 24.2%
  • Average % SOM LifeScan volume 3 months following launch (Sept-Oct-Nov): 37%
  • Average volume 6 months following launch: (Sept-Oct-Nov-Dic-Jan-Feb): 35.1%