Launch a raffle campaign for saver with the exclusive benefit of locked groups that increased savers winning probability.

In addition to a mass media campaign, a micromarketing campaign was created per office, empowering the Manager to move clients up in their prize scale through a structured kit of cards and scripts by segment. “Increase advertising volume”, committed each office to a growth quota and provided direct support tools, aside from a great impact office campaign that stimulated competition among offices through a sense of belonging.

Goals were exceeded with the successful participation of more than 80% of offices during campaign implementation.