Porvenir Incentive Plan 2008
CLIENT: Porvenir Retirement Funds
INDUSTRY: Banking & Finance
AUDIENCE: B2C
MEDIA: Direct | POP

Encouraging the Porvenir commercial team to achieve their commercial objectives and gain a seat at the national convention. Green is Porvenir institutional color.

A campaign was created around the green color, where we enticed associates to become ‘obsessed’ with this color, in other words, sell Porvenir (future) and goals.

  • The playful tone of the campaign generated wide acceptance and positive attitude from the team
  • Total positioning of the “green” concept
  • Commercial results exceeded expectations