Roche Bi-Euglucón
CLIENT: Roche Laboratories
INDUSTRY: Pharmaceutical
AUDIENCE: B2B
MEDIA: Direct

Create a direct mail to doctors with information on the characteristic of the medicine that required combining the two active ingredients and its benefits for patients.

A direct mail was sent to doctors with a juice and a small bottle of liquor for a cocktail, accompanied by recipes for making different cocktails.

  • Medical sales from Roche were gladly greeted by specialists on their return visits, because they did not want their cocktail library to remain incomplete
  • During the campaign drug prescriptions more than doubled compared to the previous year