Porvenir Poder Magico
CLIENT: Porvenir Retirement Funds and “Cesantias”
INDUSTRY: Finance & Banking
AUDIENCE: B2C
MEDIA: Collateral

To develop the image for a motivational conference for client companies employees, revolving around magic. ‘Juan Pablo Neira, Marketing Magic, the power of brands’

A campaign was created, ‘Magic Power Cesantías 2009’, whereby all their motivational messages and look were related to magic tricks.

  • Over 65% of guests attended the event. A total of 153 attendees.
  • Improved brand image in the eyes of the invited companies.