Porvenir Convención San Andrés
CLIENT: Porvenir Retirement Funds and “Cesantias”
INDUSTRY: Finance & Banking
AUDIENCE: B2C
MEDIA: Collateral

Each year, Porvenir invites its top salespeople to a convention in a tourist destination, with the aim of promoting their work. For the year 2008, it was San Andres Island.

Keeping in mind San Andres as a destination, a flashy and entertaining direct mail was developed, using image and language related to the destination.

  • 100% guest attendance at the convention. 350 sales associates
  • Sales Associates were encouraged to achieve their goals to be able to attend the convention