Export Flowers by Subscription
CLIENT: Floreser
INDUSTRY: Consumer Products & Services
AUDIENCE: B2C
MEDIA: Prmotions | POP

Creating the total corporate image of a company that offers home delivery services of export flowers by subscription including advice on business model and marketing strategy.

Floreser was introduced as the first home delivery flower service by subscription in Colombia. POP material was developed and strategically placed in high traffic places of the target.

  • Floreser was incorporated in 2009 and already has 90 subscriptions
  • The subscription renewal exceeded 95%