Banco de Crédito/ Helm Mujer
CLIENT: Banco de Crédito (Helm Bank)
INDUSTRY: Finance & Banking
AUDIENCE: B2C
MEDIA: Advertising 360°

“Banco de Crédito” wants to create a sub-brand with a specific portfolio for a new market niche targeting women of all ages.

The HELM MUJER brand was created leveraging the name of the financial group and was introduced to the target audience through a massive TV campaign.

  • Banco de Crédito built an 8,700 female client database
  • Obtained a level of female banking unparalleled in the Colombian financial market