Johnson&Johnson / Diabetes Contacto
CLIENT: Johnson & Johnson Medical – LifeScan
INDUSTRY: Pharmaceutical
AUDIENCE: B2C
MEDIA: Advertising 360°

Create the name, image and communication campaign for the J&J Latin American loyalty program for diabetics who use LifeScan glucose meters.

The “Diabetes Contacto” program (Diabetes Contact program) was created based on modern, friendly and easy to understand visual codes that connected the product to the target audience to generate more confidence in the glucose meters.

  • 1,200 patients registered.
  • 100% reliable contacts, users of glucose meters and other products.
  • LifeScan was able to initiate a long-lasting relationship with all those contacts.