Johnson&Johnson / OneTouch Ultra Mini
CLIENT: Johnson & Johnson Medical – LifeScan- OTU2
INDUSTRY: Pharmaceutical
AUDIENCE: B2C
MEDIA: Advertising | Print | OOH

Develop the launch campaign for the Latin American market of a new colorful glucose meter for Type 1 Diabetes that offers a more appealing look for fashion-conscious users.

A very colorful and dynamic campaign was developed depicting glucose measuring as a very natural, uncomplicated process. The tagline “Change the color of your life” connected the product to the lifestyle of the target audience.

  • Brand guidelines enabled consistent roll-out in every market.
  • Product placement and coding exceeded forecast.
  • Sales and market share data not released.