Pingüino Product Branding
CLIENT: Unilever – Pingüino
INDUSTRY: Food & Beverage
AUDIENCE: B2B
MEDIA: Product Branding | Packaging

Transform the entire local brand packaging to meet global guidelines without alienating the consumer.

While most of the products were local, and were not included in the global guidelines, an A to Z solution was delivered to meet the spirit of the brand and to take each product from design to print seamlessly. It included in-house photography, mechanical preparation as well as coordination with each vendor to ensure optimal results.

Sales increase from 27% to 63% – Market share growth to 65%