Revamp the entire Badia Line Portfolio labels to refresh the point of sale and, at the same time, develop required layout criteria to deliver shelf consistency.

A very detailed method was designed to perfectly organize and regulate the length disparity in bilingual product names, e.g. Cayenne Pepper vs. Basil. A new photographic style was established to increase appeal to taste buds and simplify communications, and guidelines were set that enable third party printers to easily prepare artwork.

Well-organized retail shelves and a packaging guidelines book designed to consistently present all 291 SKU’s in 5 different sizes.