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Badia Corporate & Product Branding
CLIENT: Badia
INDUSTRY: Food & Beverage AUDIENCE: B2B | B2C MEDIA: Corporate Branding  Take the Badia brand to the next level, building credibility in the trade to enable a crossover from a South Florida ethnic brand to a general market brand without alienating Hispanic consumers.
 On the course of eight years, a completely new look was developed for the brand. This was done through changes in packaging and a thorough, comprehensive B2B/B2C campaign that included website, collaterals and grassroots events.
Badia became a well-established, consistent brand with the look and feel of a large corporation. The brand is now regarded as part of the mainstream American market without having lost its Hispanic consumer appeal.
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