KODAK Picture Movie DVD Microsite
CLIENT: Eastman Kodak
INDUSTRY: Consumer Products and Services
AUDIENCE: B2C
MEDIA: Digital | Interactive

Educate the consumer via a structured digital strategy centered in a “demo” microsite that enabled consumers to create a 10-photo product sample and share it with family and friends.

A comprehensive solution was designed and implemented in 30 days. The objective was to educate and excite consumers about the product. This effort was tied to a social networking Mother’s Day activity developed with partner agencies.

  • A triple digit lift on KODAK Picture Movie DVD sales at major mass merchandise and drug retailers.
  • An average of 165 visits a day during the social networking activity period.

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