Keep Walking Picasso
CLIENT: Johnny Walker Colombia
INDUSTRY: Food and Beverage
AUDIENCE: B2C
MEDIA: Direct

Design an invitation for the opening night of a Picasso Exhibit within the corporate and global Keep Walking campaign umbrella

An exhibit poster in large format, depicting the stages in Picasso’s career (5 steps) was delivered as a personalized giveaway. The poster, inserted in a tube, was accompanied by a bookmark with the event information to present at the entrance.

Attendance surpassed expectations.
The invitation became such a conversation piece that it was mentioned in the most important radio program (Viva FM) and 2 TV magazines