Create collateral material for the first binational cultural event for which Venezuela was the guest country.

Keep corporate identity created under the language of a culture umbrella. In this case, as the main event was the contemporary art exhibition, an in-house made cubist artwork was used for the invitation, which included the typical Venezuelan candy (toronto), the Special Restaurant Menu, and the Artist Catalog.

• The entire collection was sold.
• Attendance exceeded expectations.
• Media presence went well beyond the investment in advertising (Free Press PR).