Print Activation Campaign
CLIENT: Eastman Kodak
INDUSTRY: Consumer Products and Services
AUDIENCE: B2B
MEDIA: Advertising | 360°

Entice consumers to reconnect with the emotional experience of printing their memories.

A comprehensive advertising campaign that included TV, radio, print, out of home, and in-store advertising promoting the “Live it. Print it… Live it Again!” message. Campaign launched in Argentina, Brazil, Mexico and Turkey.

  • Double-digit business increase at store level
  • Substantial consumer awareness of the “Live it, Print it, Live it Again” message.