3M Nexcare Packaging Redesign
CLIENT: 3M Colombia
INDUSTRY: Consumer Goods
AUDIENCE: B2B | B2C
MEDIA: Product Branding | Packaging

Redesign the entire line of Nexcare products to achieve better visibility and stand out from the competition at shelf level.

New packaging design was intended to enable products to be exhibited on hooks in store and supermarket fixtures side by side with the competition. Additionally, packaging was visually enhanced by showing target market prospects using the products.

  • 85% penetration in the self-service channel in Colombia.
  • The highest amount of allocated space for its category at POS.